Unlock the secrets to a dynamic content strategy with a half-day workshop, designed for destination marketers seeking to elevate their content game. Join Sparkloft Media and Visit Utah for an immersive experience that delves into understanding nimble content strategies, uncovering production efficiencies, mastering in-house content creation, and a practical guided content development excursion.

Workshop Highlights:

• Understanding a Nimble Content Strategy
  • Explore the foundations of nimble content strategies and learn how to adapt to the ever-evolving digital landscape.
  • Gain insights into creating flexible plans that can swiftly respond to content trends and audience behaviors.
     
• Opportunities for Production Efficiencies
  • Dive into the world of content production and discover time and cost-saving opportunities.
  • Explore tools and techniques to streamline your workflow without compromising quality.
     
• Creating Content In-House 101
  • Learn the essentials of building an in-house content creation team.
  • Understand the advantages of internal content production and how to effectively manage resources.
     
• Practical Guided Content Development Excursion in Salt Lake City
  • Put your newfound knowledge to the test with a hands-on content development excursion through the picturesque streets of Salt Lake City.
  • Engage in real-time content creation challenges, guided by industry experts, and receive immediate feedback.

This interactive workshop will focus on the necessities of a comprehensive PR and communications plan, tried and true strategies and tactics, the importance of partnerships/creative ideas plus the incorporation of crisis preparedness. Leveraging the DI Measurement Handbook, we'll delve into the KPIs necessary to help move the needle as well as those that aren’t appropriate for PR. During the workshop, we will share best practices and prepare PR/Comms professionals to develop PR programs that are truly integrated and help leverage their organization's marketing programs.

This interactive workshop will focus on the necessities of a comprehensive PR and communications plan, tried and true strategies and tactics, the importance of partnerships/creative ideas plus the incorporation of crisis preparedness. Leveraging the DI Measurement Handbook, we'll delve into the KPIs necessary to help move the needle as well as those that aren’t appropriate for PR. During the workshop, we will share best practices and prepare PR/Comms professionals to develop PR programs that are truly integrated and help leverage their organization's marketing programs.

Accurate and streamlined communication is critical to helping a destination shine. This session will focus on ways in which destination organizations can work with city/state officials in a more integrated way to communicate clear and aligned messaging during times of calm and crisis.

Welcome to the Open Peer Forum, an interactive and collaborative open forum where ideas converge, experiences are shared, and industry knowledge is collectively shaped. This session is not a monologue, but a dynamic dialogue among peers, designed to foster an exchange of insights, challenges, and innovations.