Destination Think

For more than a decade, Destination Think's team has developed, tested and refined our methodology and capabilities to provide clients with the tourism success they desire. Our team's efforts focus on a more positive future for local stakeholders and visitors alike.

Destination Think's unique style of agency and consultancy combines strategy, data and creative communications services that have led the destination marketing industry since 2009. With headquarters in Vancouver, Canada – and locations around the globe – Destination Think is one of the world’s leading destination marketing agencies and consultancies.

One vital industry-leading development from Destination Think is Tourism Sentiment Index. Created by Destination Think, Tourism Sentiment Index has been developed and sold by Think! X Innovations Inc. since 2018. Tourism Sentiment Index is a first of its kind, helping marketers measure authentic perceptions of their destinations based on publicly available online conversations and content.

Tourism Sentiment Index is the source for the Tourism Sentiment Score® (a trademark of Think! X Innovations Inc.), Leading Places and the annual rankings of the 100 Most Loved Destinations.