Event Impact Calculator (EIC)
The Event Impact Calculator is utilized by over 300 destination organizations worldwide and is the global standard for measuring net new money coming to a community because of meetings and events.
Join the industry's leading event impact measurement.
The Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, destination organizations and CVBs are better prepared to make the case to policymakers and stakeholders for the ongoing development and growth of the events and meetings sectors. Updated annually, the calculator draws on ten different data sources to provide an industry-wide standard
Why is it important?
With more than 300 destination organizations using the tool, the Event Impact Calculator has been established as an industry standard with over 500,000 events analyzed. The models and platform have been developed by Tourism Economics, an Oxford Economics Company.
Credible
With minimal user inputs, destination organizations and CVBs can produce impact analysis based on the latest survey and economic data available.
Localized
Each destination organization and CVB receives access to a model that is uniquely developed for their destination.
Comprehensive
The calculator measures the direct impacts of events on businesses, employment, income and taxes.
Why Use the Event Impact Calculator?
Natalie Jamieson headshot "I'm not sure there's a press release or statement made when we don't include a group's economic impact to convey the value to our community! Hotel room nights are just one piece of the pie and the EIC allows us to convey the total value of an event to our stakeholders, in terms everyone can understand."
NATALIE JAMIESON
Director of Destination & Business Intelligence
Visit Baltimore
Subscription to the Event Impact Calculator is available to Destinations International member organizations only.
About The Author
Stephanie is a recent graduate of Johnson & Wales University with a Master’s Degree in Global Tourism and Sustainable Economic Development. Previously, she worked as an Intern with Solimar International assisting Destination Marketing Organizations in formulating Tourism Development strategies for the Samtskhe–Javakheti region in Republic Of Georgia and the Sisian region of Armenia. Additionally, she is the author of a Tourism Research Proposal detailing ways in which Destinations can promote the concept of Sustainability to its consumers for a lasting positive impact. With a background in Tourism Development she is confident in her ability to help Destinations innovate into the future.