Intellectual Capital Certificate Program
The Intellectual Capital (IC) certificate program caters to destination sales and services professionals at all career stages. This program provides participants with vital knowledge and practical skills to effectively utilize the community's infrastructure and economic resources, human and social connections, as well as cultural and creative assets. These capabilities directly contribute to the success of incoming business events and the ongoing growth of the local community. The program empowers learners to establish their destination as a knowledge center, fostering collaboration, creativity, and success in the sales and services cycle.
Upon completion of the course, learners will possess a comprehensive grasp of identifying, mobilizing, and leveraging available resources to enhance event experiences, drive innovation, and create lasting impacts for event planners and communities.
The course navigates through seven essential modules that encompass:
- Defining Destination Intellectual Capital
- Articulating the Value of the Destination Organization
- Classifying Destination Capital
- Organizing Sales and Marketing Strategies
- Establishing and Maintaining Local Relationships
- Identifying Indicators and Measuring Success
- Extending Value to Event Strategists
The Intellectual Capital program offers self-paced, online modules with a 90-day completion window. Upon successfully finishing the Intellectual Capital Certificate coursework and post-course assessments, students will receive a certificate of completion from Destinations International.