Planner Influencer Board

As a strategic initiative of the association, Destinations International works to elevate the critical role CVBs have on the event planning process and work to educate CVB members with tools, resources and best practices to successfully deliver that value. The Planner Influencer Board contributes to the association’s overall business events strategy by helping define the key elements CVBs need to deliver on their promise of helping make events successful.

The overall goals for the Planner Influencer Board include:

  • Gaining a better understanding of the trends, drivers, and priorities shaping destination organizations and exploring how CVBs can become a more valuable partner with meeting professionals in light of these influences.
  • Validating the CVB value proposition, ensuring destination organizations are aligned with meeting professionals’ needs and expectations.
  • Reviewing, assessing, and brainstorming product direction and opportunities for improving solutions, interaction, and customer satisfaction.
  • Collaborating on shared business issues, thereby strengthening the relationship between CVB members and customers.
  • Serving as an advocate for the CVB community and supporting in the extension of education around the CVB value proposition within the industry and associated network of Business Event Strategists.

2024 Committee Members:

  • Brad Weaber (Facilitator), Principal, Brad Weaber Consulting Group, LLC
  • Cait Goldberg, Chief of Event Planning and Operations, Society for Science
  • Céline Schulz Deballon, PMP, DES, Director of Congress and Events, World Heart Federation
  • Darren Mendola, Vice President, GLobal Conferences, Alzheimers Association
  • Deborah Borak, Vice President / Team Director, Conference Direct
  • Eduardo Chaillo, CMP, Global Meetings and Tourism Specialist    
  • Jeff Sacks, Managing Vice President, ESN, Martiz
  • Kristi Casale, VP of Meetings and Continuing Education, American Academy Pediatric Dentistry
  • Lisa Astorga, CMP, DES, Director of Meetings, International Society on Thrombosis and Haemostasis (ISTH)
  • Michael Jordan, Vice President, Conferences & Events, Retail Industry Leaders Association
  • Pia Brown, Director, Events and Meetings, National Association for College Admission Counseling

Destinations International Staff Liasion

  • Emily Scheiderer, Director of Education, Sales and Services

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