Gregg Shapiro

Gregg Shapiro headshot
President & Chief Creative Officer

Gregg Shapiro

Gregg is driven by the evolution of destination travel brands and events, and the speed of change in consumer expectations within the realm of digital experiences. As Tempest reaches the next inflection point in its business, Gregg is most excited to lead the integration and output of digital experiences that will define the next generation of digital marketing, reaching beyond technology and numbers by adding the integration of the human experience into the digital realm. Tempest has established a reputation for innovation and experiential leadership, and as President and Chief Creative Officer Gregg has found meaningful and creative ways to bring those values to the travel, tourism, and events industries.

“Having traveled to hundreds of cities throughout the world, I have found a single defining point that drives everything I do: every destination is one-of-a-kind. This demands that I dig deep to discover the best of every brand and represent this uniqueness in every facet of my work—from technology to design.”

In 2010, Gregg co-founded Tempest with the vision of change and opportunity, with the steadfast belief that in order to thrive, tourism and events brands need to be unique in delivery and focused on community first. Tempest has since become a trusted leader in the industry and a revered partner to countless destinations in the US and abroad, creating award-winning digital experiences for websites, applications, and digital marketing campaigns.

During his tenure at Tempest, Gregg served on the Destinations International Foundation Board of Directors, the CalTravel Board of Directors and has been trusted to lead brand and event initiatives for industry giants such as Google, Freeman, ASM Global and hundreds of premier destination marketing organizations around the world. Gregg has also participated as a speaker, facilitator, and planner at countless tourism events throughout his storied career and has created and produced marquee events and fundraisers in the greater tourism space throughout North America.

Prior to co-founding Tempest

Gregg spent 15 years working alongside some of the best creative talent in the technology, advertising, television, music, and digital marketing industries. Gregg’s brand experience highlights include CBS Television, Universal, Time Warner, Artisan Entertainment, MTV Networks, VH1, Viacom, as well as hundreds of top destinations spanning the globe. As a major label recording artist, Gregg had the unique opportunity to be mentored by some of the best and brightest creative minds in the industry. Gregg is a proficient guitar player and songwriter with credits in major motion pictures and soundtracks and is also an accomplished music producer credited for working with Grammy-winning music producers Sylvia Massy and Francis Buckley.

Gregg is an alumnus of the University of Arizona with a degree in psychology, which he earned by attending on a football scholarship. He is a member of the Arizona letterwinners club as an inside linebacker and also served on the coaching staff under college football legend Dick Tomey.