Social Inclusion Assessment Tool Frequently Asked Questions

No! The tool is completely free for both data entry and results access. Should you decide that more robust data or consultation is needed, you can purchase an extended package.

Gain access to insights by clicking the Purchase Now button here. Watch a step-by-step tutorial on purchasing the tool here.

Yes. Even though the basic package is free, we ask that you complete the purchase process to indicate your package preference. 

To access the Social Impact Assessment Tool, log in here with your credentials. Having trouble logging in? Contact [email protected] with any questions or watch this video tutorial on accessing the tool.

Now that you are logged into the tool, enter in your organizational data and analyze your results. Learn how to enter your organization's data in order to see your results and make comparisons with other organizations with this video tutorial.

Packages are valid for up to one year, or until the tool is closed for annual data analysis. Because of this, your access will default back to the basic package. You are welcome to renew your extended package at any time.

Refer to the "purchase" button on our Social Impact Assessment Tool page.

The responses to each question are based on a collective destination response. We recommend holding discussions with team members associated with corresponding questions to understand varying perspectives and to come to a consensus on the organizational response. Multiple individuals can update on behalf of the organization, but the best recommendation is to limit to 1 or 2 people.

We recommend having a point person in charge of guiding the overall discussion, collecting responses, and inputting responses onto the platform. After logging into the platform, download the questions, and share them with your team. Schedule time to discuss the questions and responses together. 

We recognize the varying levels of staff per destination organization. Leadership, staff responsible for driving policies and procedures, HR professionals, and marketing and sales leads within your destination should be a part of the discussion.

The Chief Executive Officer, Executive Director, Chief Operations Officer, Chief Diversity Officer, or Human Resources are roles that should be responsible for leading the discussion, collecting, and placing responses into the platform. 

More than one person can enter data into the platform after responses have been discussed and coordinated.

The time to complete this assessment is dependent upon the time it takes the destination organization to discuss, collect, and input the information into the platform. We recommend downloading and/or printing the questions in advance and sharing them with team members in preparation for discussion. Typically the longest portion of the assessment is collecting or garnering sentiment from the team, where data entry can take less than 15 minutes.

These questions were included in this assessment to provide your destination with a greater awareness of the diversity within your organization. However, we recognize the level of sensitivity in asking these questions, and this section is entirely optional. If your destination chooses not to answer, select ‘n/a’. Choosing ‘n/a’ will not impact your overall score.

While the inclusion of sexual orientation is a factor in creating more inclusivity in the workplace, this question is not asked in the workforce demographics section because this information is not collected in the employment process and is typically shared on a voluntary basis.

Yes, you can start the assessment, save your progress along the way. At the bottom of each page is both a ‘save’ and ‘save & continue button.’ Please also see the user guide within the platform.

Yes, revisions can be made to your responses prior to the closing of the reporting period.

While Destinations International cannot control the responses of our destinations, we believe destinations will uphold a level of honesty in answering these questions if they believe in creating intentional impact with respect to their inclusion initiatives. This assessment will serve as a basis to have candid discussions with destinations on how they are leading change and how we can support them in efforts to improve their social impact. 

This downloadable document is a valuable way to both analyze and socialize your results so that you can make action in a meaningful way. The Social Impact Assessment Report will break down your results and provide guidance on what your results mean. Learn more in this video tutorial.

Yes. We have a reporting tier that you can use to compare yourself to other destination organizations by budget, geography, tourism asset, sports division, and FTE count. This reporting tier also includes a direct comparison to a minimum of 5 other destination organizations. However, please note, all data is anonymous, and you will only see the aggregate of the 5 destination organization’s data.

Yes, results can be tracked per year. This tool is designed to be used every year as a basis to measure progress toward your social inclusion goals.

Destinations are expected to update data on an annual basis.

Once you receive your report, a set of leading practices will be available for additional guidance. We recommend sharing these results with your team to collect ideas on how to improve and integrate social inclusion initiatives into your daily internal and external practices. Destinations International also offers an add-on opportunity to have a 75-minute consultation with our Chief Inclusion Officer for US$1,000. 

In addition to these offerings, resources will be provided to support your destination’s inclusion strategy. 

Yes, this option will be available for destinations to select.

Yes, in addition to the 75-minute consultative option, resources and education will be provided to assist with the processing of results.

This option is currently under consideration as we develop additional resources to support our member’s efforts. 

We will continue to develop our annual social inclusion study on destination organizations which collects individual sentiments from people who work in destinations organizations. We also encourage destination organizations to share these assessment questions with your teams, and to get collective feedback from them.