DI Digest Series
Research, Simplified. Insights, Activated. Time, Respected.
The DI Digest Series takes Destinations International’s most robust research, tools, and thought leadership, and breaks it down into targeted, time-efficient learning experiences for today’s destination professionals. Each micro-learning distills complex insights into clear, actionable takeaways and delivers them in under 60 minutes.
Whether you need to brief a team, inform a partner, or make a case to stakeholders, the DI Digest helps you stay informed and strategic without needing hours of reading or analysis.
Explore the micro-learnings below:
Articulating Organizational and Personal Designations
Member Rate: $0 | Non-Member Rate: $79
This foundational, instructor-led micro-course equips destination professionals with a clear understanding of professional designations at both the individual and organizational level. Participants will explore how accreditation, certification and certificate programs—such as CDME, DMAP and DI’s online offerings—strengthen professional credibility, elevate organizational standards and reinforce destination excellence. Beyond learning about the options available, you’ll gain insight into the diverse stakeholder groups these designations influence, from policymakers and funders to partners and the workforce, and learn how to articulate why they matter to each audience. Through practical examples and strategic communication approaches, this session helps you leverage designations as tools for professional growth and destination leadership.
Presented by: Rori Ferensic
The Reputation Pyramid: Aligning Destination Perception with Human Motivation
Member Rate: $0 | Non-Member Rate: $79
This foundational, instructor-led micro-course explores how destination leaders can use human motivation as a framework for strengthening destination reputation. Using Maslow’s Hierarchy of Needs as a guide, this session connects data from Destinations International’s Destination Reputation Study to real-world messaging, marketing and organizational alignment strategies. Participants will learn how to communicate authentically, build trust and create emotionally resonant stories that meet the evolving needs of planners, visitors and communities.
Presented by: Jordan Musall, Business Insights Specialist, Destinations International
More micro-courses are coming soon!