April 24th to 30th is Tourism Week in Canada and is the annual invitation for all tourism partners to come together to champion and promote Canada’s destinations, tourism businesses, and employees – from coast to coast to coast.
Although 2023 marks the 13th year that the Tourism Industry Association of Canada has been celebrating tourism, this year is particularly important after more than two devastating years our industry. The rebuilding of Canada’s visitor economy is now underway, but there’s a long way to go before tourism reclaims being the $105-billion economic powerhouse it was pre-pandemic. That’s why this year’s theme is CANADA: Powered by Tourism!
The week kicked off with a press conference with the Federal Minister of Tourism, Randy Boissonnault and TIAC President and CEO, Beth Potter and continued later in the day with an evening reception at Ottawa’s Shaw Centre. The reception was well attended and included elected officials and TIAC members from across Canada as well as nine DMOs.
TIAC challenged all operators to light up in TIAC green (colour hex code #8BC53F) as part of its #GreenMeansGo social media campaign during Tourism Week to raise awareness of the industry’s economic, social, and cultural importance.
The excitement spread to our Federal officials as 14 from coast to coast shared video messages supporting the industry.
Tourism Week is truly a week-long event that provides an opportunity to elevate the importance of our industry on the national stage in Canada and 2023 has been bigger than ever before.